The Opportunity

FIGS is a mission-driven company dedicated to outfitting healthcare professionals so they can feel and perform at their best 24/7. I joined in March 2022 to lead the 0→1 development of their first-ever native iOS app, working with cross-functional teams across engineering, design, and executive leadership to achieve launch in 7 months.

My Role

• Led end-to-end execution and strategic go-to-market for launch
• Built alignment on scope and delivery with cross-functional stakeholders
• Introduced delivery processes to mitigate risks in a fast-paced environment
• Represented the app to executives and led demos with the Technology team
• Assembled a new app team post-launch to grow and scale the product

Results

• 1M+ total downloads within 7 months of launch
• App Store rating improved from 4.2 -> 4.9 within one year
• Captured 11% of total business revenue
• Launched app-exclusive revenue streams generating $1M incremental revenue
• 4% lift in returning user conversion through A/B testing adoption

The Opportunity

TED Talks reaches millions of users worldwide with the mission of spreading ideas far and wide. I joined to lead strategic direction for their mobile apps (iOS/Android), TV apps, voice apps, and conference event apps, helping the team identify which big bets to pursue and deliver unique value to global customers.

My Role

• Unified fragmented mobile, TV, voice, and event surfaces into a cohesive global product
• Spearheaded React Native migration, reducing crash rates by 30%
• Led international growth via TED en Español and multilingual subtitle capabilities
• Orchestrated rapid pivot from live conferences to global streaming in under 5 months
• Embedded a culture of data-informed product development across the team

Results

• React Native migration reduced crash rates by 30% and unified cross-platform development
• Launched TED en Español and multilingual subtitles, significantly expanding non-English reach
• Transformed live conferences to a global streaming platform in under 5 months during COVID-19
• Delivered 8 weeks of continuous programming to a global audience

The Opportunity

Founders Factory is a corporate-backed accelerator and incubator with the goal of building and scaling 200+ companies within 5 years — through an accelerator program for early-stage businesses and an incubator working with corporate backers to identify innovation opportunities.

My Role

• Identified new opportunities by testing and validating 12 early-stage ideas
• Managed an EdTech product and relaunched with goal of Series A fundraise
• Worked directly with corporate investors to understand the industry landscape
• Managed competing priorities within a rapid startup environment

Results

• Relaunched EdTech product with 3 new features in under a month
• Increased NPS score from -95 to +45
• Won the attention of 6 corporate partners who agreed to pilot
• Activated 3 distribution partnerships
• Hired a founding team to take the business to Series A

The Opportunity

NET-A-PORTER is a household name in luxury e-commerce. I managed a portfolio of iOS and Android apps for NET-A-PORTER, The OutNet, and Mr Porter — including creation of the digital magazine "Porter" and a social commerce app called "The NET SET," built from zero to one.

My Role

• Managed ideation, development and launch of mobile features across 3 brands
• Unified a cross-functional Agile team for iPad app redesigns
• Acted as sole liaison between third-party vendors and internal development team
• Launched social commerce app "The NET SET" from zero to one

Results

• Mobile apps accounted for 30% of total sales with 6M monthly visitors
• Launched redesigned iPad app for Mr Porter in 4 months
• PORTER magazine: 85,000 device scans at launch, 20% YoY audience growth
• The NET SET: 125K downloads, 4.7M page views, 500K accounts created